Behind the Sound: KRI Spec Promo
My Favorite Ad?
Sometimes the most fun projects can come from a simple ask.
I was tasked with creating the sound design for an ad with a very interesting concept. I was inspired by the flow of the scenes, the movement of the clips, and of course, the thing holding everything together in flow: The Ball.
With this inspiration, I took it to use the sounds of various types of sports, and their respective ball. In the ad, the ball becomes something new in each scene, so I felt it was right to be playful with the sounds of tennis, football (soccer), basketball, marbles, and a bowling strike out! Combined with engines, soccer players, and some interesting moving lines, everything falls into place in a satisfying way.
The result is a simple, but effective ad that is playful, flowing, and fully inspired by movement.