Live to Ride, Ride to Live. Harley Davidson: Spec (2026)
The Design speaks for itself...
You can use library sounds. But what's the fun in that?
Tasked with sound designing a spec advertisment for Harley Davidson, I knew real riders know the sounds of their bikes. That's why we recorded it all-- revs, brake runs, accelerations, and everything in between.
It wouldn't be true to the project to use sounds from libraries. We used full authentic motorcycle recordings, as well as samples of wind and road noise captured in motion, on the ground, and in the air.
Using recordings from a full day of shooting, cleaning them, and processing them, we created Immersive scenes of roaring engines through the mountains, with takes of fast wind, high speed, peace, and stillness.
The result is an Ad that blends both speed and stillness, a balance that represents Harley Davidson.
Director - @abraham.balser
Writer - @abraham.balser
Producer - @august.klyve
Producer - @abraham.balser
Production Assistant - @neilorome
Cinematographer - @theohowardd
Camera operator - @bennett.martella
First AC - @tailynsandhu
Gaffer - @juanacha_t
Boom Operator - @ilann_singer
Sound designer - @ilann_singer
Editor - @sean_goedecke
Colorist - @sean_goedecke
Colorist - @by_phoenix_